Thinking about it? Ready? Trying a while? Take the next step to getting pregnant.

Brand. Fertility Journey

Client. Schering-Plough

Objective. Education

Target Audience. Customer + Patient

Innovation. Brand Repositioning

Case Study. Download PDF

29 cancer types + 10 experts + 60,000 journal articles + 25,000 members = 1 Fight !

Brand. OncologySTAT

Client. Elsevier

Objective. Awareness + Education

Target Audience. HCP + KOL

Innovation. Advertisting-based HCP Portal

Case Study. Download PDF

The Brady Bunch. The U.S.S.R. Silly Putty. Floppy Disks. The Pill. Times have changed. Shouldn't your birth control?

Brand. NuvaRing

Client. Schering-Plough

Objective. Acquisition

Target Audience. Consumer

Innovation. Social Media Application

Manhattan Research Recognition. One of Top 10 Customer Acquisition Sites 2006

Case Study. Download PDF

Giving or getting care, unravel the mysteries of Multiple Sclerosis.

Brand. Rebif

Client. Merck Serono

Objective. Retention

Target Audience. HCP + Nurse + Patient

Innovation. Segmented Experience

Acne shouldn't define who you are. Don't hide. Show your real face.

Brand. Cetaphil Acne Principles

Client. Galderma

Objective. Awareness + Acquisition

Target Audience. Youth Consumer

Innovation. Blogger Community

Perforated struts. Thinning trabeculae. Increased fragility. Protect bone architecture and fight fractures.

Brand. Actonel

Client. P&G Pharmaceuticals

Objective. HCP Education

Target Audience. HCP

Innovation. Interactive Pharma Detailing

Worry about tonight's dinner, the kids, the weather in Cancun... not about your blood glucose reading.

Brand. Bayer Diabetes Care

Client. Bayer Healthcare

Objective. Acquisition + Retention

Target Audience. Patient

Innovation. Customer-centric Design

eHealthcare Leadership Awards. Best Interactive. Best Disease Management

Bayer Global Marketing Accolade. Innovation in Compliance Support

Case Study. Download PDF

Aren't your medical gases as important as the medicine you provide? LGT thinks so.

Brand. Linde Gas Therapeutics

Objective. Brand extension

Target Audience. HCP + Healthcare administrator

Innovation. Pharmaceutical Model

I won against pain. Game, set, match.

Brand. Advil

Client. McNeil Consumer Healthcare

Objective. Acquisition

Target Audience. Consumer

Innovation. Contextual Interactive Advertising (iPanels)

Case Study. Download PDF

3 years. 36 months. 156 weeks. 26,250 hours. 1,575,000 minutes. Insert and forget about it.

Brand. IMPLANON

Client. Schering-Plough

Objective. Acquisition

Target Audience. HCP + Consumer

Innovation. Integrated Online/Offline Branding

Exploring the islets of Langerhans.

Brand. Insulin Journal

Client. Excerpta Medica

Objective. Strategic Publication Planning

Target Audience. HCP

Innovation. Online Publishing

Remind me today. And tomorrow. And the next day. And the day after that. And...

Brand. Linessa

Client. Organon

Objective. Retention + Patient Compliance

Target Audience. Consumer

Innovation. Cross-Media Interactive Relationships